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As a responsible corporate citizen, we respect the environment and set eco-friendly policies
that go beyond law and regulatory compliance. We strive to minimize our environmental
footprint arising from our business by sourcing sustainable materials, using green technologies,
implementing effective waste management practices, and taking energy and carbon reduction
initiatives. The scope for greenhouse gas emissions monitoring expanded from 44 to 80
properties in the period. At the same time, we drive sustainability down the supply chain
by working closely with our business partners and empower our customers with sustainable
options.
Going beyond, our Group adopts a three-pronged approach to fulfil its corporate social
responsibility and benefit the community at large: by promoting reading and education,
supporting sports for charity and healthy living, and caring for the underprivileged. Our reading
promotion programmes engage proactively the student and youth populations, especially the
less privileged ones, for life-enriching learning experiences. We continue our signature SHKP
Vertical Run for Charity – Race to Hong Kong ICC event for the third time and take on the title
and charity sponsorships of the Sun Hung Kai Properties Hong Kong Cyclothon to promote
sports for charity, with proceeds going to benefit youth and children services. We help build
social bonds by supporting various kinds of charitable initiatives and showing care and warmth
to those in need.
This year, we have taken additional steps to provide better visibility on our sustainability
efforts to stakeholders by expanding our reporting scope to include information infrastructure
businesses. To further enhance reporting quality, we have followed Construction and Real Estate
Sector Disclosures requirements of Global Reporting Initiative G4 reporting guidelines, in
addition to the guidelines’ Core option. Reference is also made to the updated Environmental,
Social and Governance Reporting Guide issued by The Stock Exchange of Hong Kong Limited
in December 2015. Our initiatives cumulatively illustrate the depth and breadth of our diverse
business portfolio and the positive impact we have on people and the home we share.
We will continue to put sustainability at the heart of our corporate strategy as we go forward,
to create additional value for all stakeholders and work for the betterment of the society.
Message from the Chairman and Managing Director
I am pleased to present our 2014/15 Sustainability Report.
Building Homes with Heart is the philosophy that lies at the foundation of our culture and guides
everything we do at Sun Hung Kai Properties. As one of the largest property developers and
landlords in Hong Kong, we put this belief into practice in every aspect of our operations.
Our Group aims at sustaining our business development and growth through value creation for
our people, customers, community, the environment and supply chain. While we are committed
to creating value for stakeholders by providing customers with products and services of
impeccable quality and better returns to shareholders, we also undertake various corporate
social responsibility programmes and initiatives to make Hong Kong a better home for all.
Our core business – development of properties for sale and rental business of investment
properties – incorporates our commitment to quality in all dimensions. Setting an industry
benchmark since 2013, our Group’s three-year quality guarantee on newly sold residential units
was the first of its kind in the territory. It is not only the driving force to make our developments
meet or even exceed homebuyers’ expectations, but also underpins our premium brand that we
have been building up over the years. The strong contracted property sales during the period
also reflected homebuyers’ trust in our products and services. On rental business, performance
was good and we continued to enhance the quality of investment properties over time to cater
to the ever-changing needs of tenants and customers. Tenants in our shopping malls generally
registered healthy sales revenue growth in the period, while shoppers enjoyed a comfortable
and trendy lifestyle environment for shopping and entertainment.
We take a proactive approach to engage different stakeholders with a particular focus on
customer views and needs, which helps shape our strategies for the long-term viability of
our business and the community. The SHKP Club, the largest Hong Kong property customer
engagement platform established in 1996, is an effective channel for two-way communication
between our Group and customers, which allows us to better serve customers and promote
social harmony through various initiatives including the Loving Home campaigns during the
period.
In an effort to help sustain our business development in particular and the society in general,
human resources play an utmost important role. We are investing in recruiting and nurturing the
best talent to provide better products and services to customers. In addition, our Group offers
extensive training and development programmes and promotes work-life balance, which are
conducive to the sustainable development and growth of our staff.
Raymond Kwok Ping-luen
Chairman & Managing Director
March 2016
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Sun Hung Kai Properties Limited Sustainability Report 2014/15