For the 15th consecutive year, Sun Hung Kai Properties Limited (SHKP) was named a Platinum Trusted Brand by Reader's Digest. The longstanding magazine commissioned a survey of Asian consumers and found SHKP to be the most trusted developer in Hong Kong. Four of the Group's business units were recognized with a platinum award and three gold awards. One of the gold awards went to the Group’s apm in the shopping mall category.

Additional gold awards went to Hong Yip Service Company Limited and Kai Shing Management Services Limited in the property management category, while Wilson Parking (Holdings) Limited won the platinum award in the car park category.

SHKP's constant customer focus helps exceed customer expectations for life, work and leisure with premium projects and thoughtful service. SHKP was the first local developer to adopt a “vertically integrated development model” with internal teams handling the whole development process – from project planning, design, sourcing, construction, landscaping to property management – to ensure strict quality control. Over the years, the Group has actively applied new technologies to many aspects of its property businesses to enhance customer experiences.

SHKP actively fulfils its corporate social responsibility with its Sports-for-Charity programmes, reading and holistic development initiatives, care for the underprivileged, and support for youth development. SHKP remains dedicated to its belief in Building Homes with Heart, and will continue to provide outstanding service for society at large.

Reader's Digest commissioned Catalyst Research, a noted market research company, to determine recipients of its awards by surveying respondents in Hong Kong, Singapore, Malaysia, the Philippines and Taiwan and rank brands according to six criteria, namely trustworthiness and credibility, quality, value, understanding of consumer needs, innovation as well as social responsibility.