The Sun Hung Kai Properties (SHKP) Charitable Fund is pleased to announce its partnership with the Sham Shui Po District Office (SSPDO) and the Sham Shui Po District Council to present Marché le Floréal 2.0. This vibrant flower market is designed to boost the local economy and is aligned with the government’s “Day x Night Vibes @ 18 Districts” campaign.

Marché le Floréal 2.0, a nine-day event, from 30th March to 7th April, will celebrate the arrival of spring with an array of blooming flowers and carnival activities. The market aims to showcase popular flower-viewing locations and will offer a variety of attractions, including bazaars, workshops, performances and game booths. Visitors can enjoy the festivities in the ground floor atrium of V Walk and the public space opposite Sham Mong Road, as well as at Nam Cheong Park and Un Chau Estate.

SHKP Executive Director and SHKP Charitable Fund Governor Christopher Kwok said: “Hong Kong is blessed with seasonal blooms all year round. Every March and April, Kowloon West offers a number of flower-viewing spots that are popular among both locals and tourists. Particularly noteworthy is the floral corridor adorned by bougainvillea spectabilis in Un Chau Estate. Marché le Floréal 2.0 is a district event that involves the collective efforts of the government, business sector, associations and stakeholders from the green community to promote local culture and help revitalize the local economy. SHKP supports the government’s continued efforts to have more events organized in outdoor public spaces. This initiative not only brings vibrancy to the community but also contributes to economic growth.”

Paul Wong, District Officer (Sham Shui Po) of the SSPDO, said: “The first-ever ‘Fête des Fleurs’ was successfully launched in 2023 by the SSPDO. The idea is to invite the public to enjoy and appreciate the floral scenes in different parts of Sham Shui Po during the flowering season and to meet the demand from tourists for immersive experiences. Encouraged by the warm reception, the SSPDO will hold the Marché le Floréal 2.0 in Nam Cheong Park and in the vicinity of Sham Mong Road this year. As part of the ‘Day x Night Vibes @ 18 Districts’ campaign, we hope that the public will have a great time and lots of fun at our event with their families during the Easter holidays. I would like to thank the local stakeholders for their continuous support to SSPDO and their joint efforts to develop the ‘Fête des Fleurs’ as a district brand.”

Tsoi Chiu-yuk, Executive Vice President of Federation of HK Guangxi Community Organisations Limited, said: “Sham Shui Po is facing various problems, such as an aging population, subdivided units and poverty, resulting in increasing pressure on people’s livelihood. Marché le Floréal 2.0, held in Nam Cheong Park, features a unique floral sea, specially designed photo spots, game booths, performances that showcase the characteristics of Guangxi's ethnic minorities, and group performances by local schools. This joyful event aims to bring relief to residents, while fostering connections and collaboration between different groups and organizations, thus promoting community integration.”

Ken So, Chief Executive of the Conservancy Association, said their booth at the event, Jockey Club – The Conservancy Association Urban Forestry Green Hub, aims to promote green living and provide a chill vibe with a unique and unprecedented five-senses experience for visitors. It will feature photo-friendly installations created from upcycled plastic bottles. Workshops will be conducted to teach people how to use recycled materials to make rose-shaped decorations. Different local snacks will also be available on-site, allowing participants to engage in recycling activities while savouring local delicacies.

In addition to a floral exhibition, Marché le Floréal 2.0 features a six-metre-high giant floral art installation and 20 market stalls offering a variety of floral products and local snacks. Other activities include V Walk’s floral kimono photo-shooting experience, game booths and workshops. On the event launch day, 30 March (Saturday), there will be a series of live performances, including magic shows, a drum performance, an ethnic costume parade and talent shows. These engaging activities are set to create an unforgettable experience for locals and tourists alike.