Sun Hung Kai Properties’ (SHKP) integrated loyalty programme for SHKP malls, The Point, in partnership with the Hong Chi Association, successfully concluded the Beauty of Nature Drawing Contest. The culminating event took place today at YOHO Mall where an award presentation ceremony was held. Among the guests of honour who presented the 26 prizes were SHKP Executive Director Christopher Kwok and Hong Chi Association Communications and Fund Raising Committee Chairman Michelle Lam. 

SHKP Executive Director Christopher Kwok said: “With a strong commitment to the environment, SHKP and Green Power launched the SHKP Love Nature Campaign back in 2011. As part of this campaign, we introduced Nature Rescue, the first terrestrial and coastal clean-up mobile app in Hong Kong. Last year, Nature Rescue collaborated with The Point to introduce a reward programme, which allows The Point members to earn bonus points by participating in clean-up activities initiated through the app.”

Mr Kwok further explained: “The collaboration between The Point and Nature Rescue is a perfect fit, as it promotes charitable causes while providing incentives to app users. The Point members can convert their bonus points into donations for charities while Nature Rescue offers a platform to earn more bonus points through green missions.”

He added: “The Beauty of Nature Drawing Contest exemplifies SHKP’s dedication to green concepts and ESG issues.” He had personally viewed some of the winning entries and appreciated the students’ thoughts and creativity. He noted the response to the contest was overwhelming, with more than 200 entries from students of 14 primary and secondary schools operated under Hong Chi Association. The themes of the contest were “My Favourite Natural Environment" and "My Favourite Animal”. The winning works were selected by The Point members from a shortlist on The Point Facebook page. The prizes were valued at over HK$20,000.

Michelle Lam, Communications and Fund Raising Committee Chairman of Hong Chi Association, expressed gratitude to The Point for co-organizing the drawing contest with Hong Chi Association. She said: “Despite the students’ inherent challenges, their determination and dedication are no different from that of their peers.” She said the drawing contest allowed the primary and secondary students to showcase their creativity and artistic talents. Displaying the winning works and transforming them into redeemable gifts symbolized recognition and support for the students. These arrangements not only provided an opportunity for the public to appreciate the creativity and abilities of children with intellectual disabilities but also contributed to their integration into the community.

In July, Nature Rescue organized the first beach clean-up activity for Hong Chi Association. After teaching Hong Chi students how to identify recyclables through games, Nature Rescue volunteers teamed up with them to collect waste and recyclables at a beach in Shek O. All of them showed great enthusiasm for protecting the environment.

This year marks a significant milestone for The Point, which was launched more than four years ago, as it now enables its bonus points to be used to support worthy social causes. Since late April, members can donate bonus points to The Point’s four charity partners, namely Hong Chi Association, End Child Sexual Abuse Foundation, Médecins Sans Frontières, and Society for Abandoned Animals Limited. Over the past five months, more than 2,000 members have made donations, reflecting the love and care of Hong Kong people.  

In the future, The Point aims to collaborate with more charities, leveraging the redemption of bonus points to further support worthy causes. From today until 19 October, all the winning entries of the drawing contest will be displayed at YOHO MALL. SHKP has printed the two first-prize drawings on gifts exclusively for The Point members, which can be redeemed through The Point app. After deducting costs, the proceeds, plus The Point’s extra donation, will be passed on to Hong Chi Association, showcasing the united effort of The Point and its members in supporting Hong Chi students.