Sustainability Report 2014/15

38 / 54

Care for Those in Need
With the help of our employees, we organize various events to give back to our communities.
SHKP Volunteer Team has put in more than 500,000 service hours over the past decade.
The team has grown from a few hundred members in 2003 to approximately 2,200 with the
support of our management and general staff. The team is also extending the scope of its
activities on the mainland.
Our social inclusiveness programme includes visiting to Sky100 Hong Kong Observation
Deck and Noah’s Ark Hong Kong, using our two iconic developments to bring people of
different backgrounds and abilities to promote greater inclusion among communities.
Following the start of the programme in January 2014, it has benefited over 600 participants4.
Building Homes with Heart Caring Initiative
The Building Homes with Heart Caring Initiative reaches out to the elderly and offers cheer.
Seasonal festive events organized in 2014/15 entertained 10,000-plus seniors. Over 250
SHKP volunteers distributed moon cakes to 7,000 seniors in Kwun Tong, Sham Shui Po and
Sai Kung to celebrate Mid-Autumn festival, and gave gift bags with rice dumplings to 3,000
seniors during Tuen Ng festival. More than 100 volunteers visited over 200 seniors in Eastern
District and Sham Shui Po during the year.
We collaborated with the Social Welfare Department of Hong Kong SAR government and
NGO partners for a fifth year running to sponsor and host Chinese New Year Poon Choi
lunches at Noah’s Ark Hong Kong for the elderly. Guests this year included our volunteers
and SHKP Executive Directors Adam Kwok and Mike Wong, Executive Council member
Bernard Chan and Director of Social Welfare Carol Yip with 1,700 seniors from Kowloon City
and North District.
SHKP Volunteer Team
Encouraging Sports for Charity and Healthy Living
Promoting community well-being
We care about the well-being of our communities and our SmarTone has responded to
increasing health concerns by developing mobile applications like to help
people and families attain better health by monitoring vital signs and managing daily
exercise and diet regimes.
4 Figure as at January 2015
Support active ageing
We heed the government’s policy address call to support active
ageing and promote community business to bridge the digital
divide of senior citizens. An initiative by the SmarTone volunteer
service team gave free mobile phone workshops for the elderly
so they can be confident in using modern devices and showcased
the latest mobile technology that can make their lives easier.
The SHKP Reading Club began working with the Hong Kong Society for the Aged in 2014 to
offer electronic versions of its publications to subscribers of eElderly, an online information
hub for elderly and their caregivers.
Modern Apprenticeship Programme
Our Modern Apprenticeship Programme has been part of our commitment to giving
young people a head start by helping underprivileged secondary school graduates with
unsatisfactory results identify life goals and receive on-the-job training since 2003. Over 200
young people have gone through the programme and many have since joined the Group
as permanent staff. There were 17 participants this year, who had the opportunity to gain
experience in administrative or customer service roles at the Group’s various business
operations such as construction and hotels.
Value Created for Community
36 Sun Hung Kai Properties Limited Sustainability Report 2014/15