The Group puts into practice our long-standing belief in Building Homes with Heart and acts in line with the needs of the communities in which we operate. We invest in promoting education and holistic development, encouraging sports for charity and supporting the underprivileged to create a long-term positive impact.
Delivered a seamless online-to-offline reading experience amid the pandemic through
SHKP Reading Club and the
online reading platform Read for More
Promoting cycling by organizing virtual cycling events and
offering bicycle-friendly facilities at our shopping malls
Received planning approval for developing SHKP's first
multigenerational housing project for the young and the elderly
Promoting a Reading Culture
The SHKP Reading Club – an open and complimentary hub – organizes activities, programmes and competitions. We continued to expand the content of our Read for More platform and provide opportunities through our Read & Share programme. These programmes, both online and offline, foster a passion for reading among students, young people and the general public and encourage them to read and learn despite the ongoing pandemic.
Exercising for a Good Cause
SHKP is committed to Sports for Charity and strives to promote healthy lifestyles via sporting events. Despite the suspension of two signature Sports for Charity events due to the pandemic, SHKP continued to organize sport events and offer sponsorship, to spread the joy of sports and promote participation among the young and underprivileged.
Sharing Good Deeds with the Community
SHKP partnered with various organizations to support community projects. We continued to serve the underprivileged in our community through signature projects, including the Building Homes with Heart Caring Initiatives supported by the SHKP Volunteer Team, the SHKP-Kwoks’ Foundation and youth start-up platforms. Embracing the cross-generational living concept, the company will develop its first multigenerational housing project in Tung Shing Lei, Yuen Long. The construction of United Court, SHKP’s transitional social housing project, is expected to be completed in 2022, and will offer 1,800 units, benefitting 5,000 underprivileged families.